Real Canadian Superstore Flyer - Real Canadian Superstore is a chain of supermarkets owned by Canadian food retailing giant Loblaw Companies. Its name is often shortened to Superstore. Originating in Western Canada in the late 1970s/early 1980s, the banner expanded into Ontario in the early 2000s as Loblaw attempts to fend off competition from department stores including U.S.-based Wal-Mart.
Loblaw has tested alternative banners at some locations in Ontario, with some labelled as "Loblaw Superstore", and a few others as simply "Superstore"; for a time this was reflected in the chain's marketing which used a separate logo to advertise all of these banners. The company has since reverted to marketing the entire chain as Real Canadian Superstore, although some locations might retain other signage.
Products: Bakery, charcuterie, clothing, dairy, deli, frozen foods, gardening centre, gasoline (select locations), general grocery, general merchandise, meat & poultry, pharmacy, photolab, produce, seafood, snacks, and more.
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