Valli Produce Weekly Ad - Valli Produce International Fresh Market is proudly named after its founder's home, a small farm town in Calabria, Italy. The people from Valli were extremely hard working and the small community was like a big family. The Valli roots begin with Alfredo Presta who was taught at a young age by his father, Domenico, to care for everyone and help provide for many of the other families who needed help even though sometimes they struggled themselves. Alfredo Presta came to America like many Italian immigrants looking for opportunity and a better life then they left behind in the farming town of Valli.
He held serval jobs in America but he always knew his true calling was in retail produce. Alfredo possessed instinctive business abilities without any formal education or training. in 1977, Alfredo opened his first produce store in Chicago with his nephew, Guido. With a handshake deal from a bank and a promise to work tirelessly to be a success, Alfredo began his entrepreneurial career.
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