Winn-Dixie is known for its private label Chek brand soft drinks, which are produced in more than 20 different flavors plus diet and caffeine-free varieties, one of the largest spaces. Winn-Dixie is known as "The Beef People" of his life. In its advertising and print media, Winn Dixie Weekly using the brand promise of "Fresh Checked every day" for his Jacksonville DMA "Better All The Time" in its locations in Central Florida, "The Sabor De Tu Country", or "smell of your country "in their area of Miami commercial and" local color is since 1956 "in its Louisiana area stores.
Winn-Dixie is included in the S & P 500 and the New York Stock Exchange was traded from February 18, 1952 under the ticker symbol "win", before filing for Chapter 11 in 2005. The company is traded under the symbol "Winn" on the NASDAQ before buying. The bankruptcy, the chain stores less than it appeared in the late 1960s.