In April 1915, Marion Barton Skaggs bought his father 576 square feet (53.5 m2) in American Falls, Idaho, for $ 1,089. The chain, which operated as two separate companies, Skaggs Cash Stores and Skaggs United Stores, grew rapidly, and Skaggs enlisted the help of his assistant and five brothers growing network of stores. Safeway Weekly Ad business strategy Mr. B. gave to its customers value, and to expand to keep a narrow profit margin, proved spectacularly successful. By 1926, he Skaggs 428 stores open in 10 countries. Mr. B. almost twice the size of its operations in that year, when his company merged with 322 Safeway stores and incorporated as a Safeway, Inc.
The original slogan was "a warning and an invitation" to "Drive Safeway, buy the Safeway." The point of the name of loads on money-and-carry basis - it was not allowed to offer credit, as Grocers traditionally done. It was the "safest way" to buy, because the family could not get in debt from his grocery bill (so many families at the time, especially during the Great Depression).